Your Clients Are Losing Money to Internet Outages. Are You?
When a client's internet connection goes down, it's not just their problem; it's an opportunity cost for your MSP. Last year, UK businesses lost a staggering £3.7 billion due to internet failures. For many, especially those in sectors like IT, finance, and manufacturing, even a brief outage means immediate financial loss—around 15% of UK businesses start losing money the moment their connection drops. As their trusted IT partner, you're perfectly placed to solve this, yet many MSPs aren't capturing this lucrative revenue stream.
Why Do MSPs Hesitate to Offer Connectivity Solutions?
We hear it often: "Connectivity isn't our core expertise," or "We don't have the infrastructure or specialized staff." These are valid concerns if you were thinking of building a connectivity practice from scratch. Managing ISP relationships, deploying hardware, and ensuring uptime for critical connections can seem daunting. Many MSPs feel their hands are full with existing services, leading them to refer clients elsewhere or suggest consumer-grade temporary fixes when disaster strikes. But what if you could offer enterprise-grade connectivity solutions without taking on that technical or operational burden?
How Can You Become a Connectivity Hero Without the Technical Overhead?
This is where a strategic partnership changes the game. Modern connectivity partner programs, like ours at Digital Avenue, are designed to empower MSPs. We handle the complexities:
- No Technical Investment Needed: You don't need to hire new specialists or invest in expensive infrastructure. We provide the enterprise-grade hardware (like Peplink routers and multi-carrier cellular solutions) and manage it.
- We Handle Deployment & Management: From initial site survey to 24/7 expert support and remote network management, the technical heavy lifting is ours. We can even achieve rapid deployment, often within 24 hours for emergency situations.
- White-Label for Your Brand: Offer these advanced services under your own brand, strengthening your client relationships and positioning your MSP as a comprehensive solution provider.
You simply identify the client's need, and we help you deliver a robust solution.
What Kind of Advanced Connectivity Are We Talking About?
This isn't about reselling basic broadband. Through a partnership, you can offer your clients truly resilient, high-performance connectivity, such as:
- Rapid Emergency Internet: For businesses crippled by fiber installation delays (think 6-12 month waits or wayleave disputes), provide high-speed internet (up to 1Gbps) quickly, often within 24-hours.
- Diverse-Path Backup Connectivity: Combine primary fiber with multi-carrier 5G cellular or even LEO satellite (like Starlink) backup. This ensures near-unbreakable business continuity.
- Managed Connectivity with SLAs: Offer long-term, reliable internet infrastructure with active management and guaranteed service levels, moving beyond a "best effort" approach.
These are the solutions that businesses are desperately seeking, especially as their reliance on cloud applications makes connectivity mission-critical.
How Does This Translate into Revenue for Your MSP?
The numbers are compelling. MSPs we partner with are adding significant monthly recurring revenue (MRR) with attractive margins:
- Average Contract Value: Typically £1,000 to £5,000 monthly.
- Guaranteed Revenue: Contracts often span 12-36 months.
- Healthy Margins: Potential for 20-40% on white-label offerings.
- Boosted Client Retention: When you control the critical connectivity layer, client loyalty and retention see a significant uplift (often 95%+).
Compare this to traditional managed services. Connectivity revenue, through a well-structured partnership, can be one of the closest things to high-value, low-overhead income in the MSP world. One Birmingham MSP, for example, added £18,000 in MRR within 90 days of launching their connectivity offering with us—without hiring a single new technician.
How Would I Get Started with Offering Connectivity?
It's simpler than you might think. Here’s a straightforward approach:
- Choose the Right Partner (Week 1): Look for an enterprise-grade connectivity provider with a proven MSP program. Prioritize those offering rapid deployment (essential for emergency needs), comprehensive technical support, and white-label options.
- Enable Your Team (Week 2): A few hours of training is typically all that's needed for your team to understand the basics, identify client pain points (recent outages, office moves, cloud migrations), and position connectivity as vital business continuity insurance.
- Identify Opportunities (Weeks 3-4): Audit your existing client base. Who has suffered from downtime? Who is heavily reliant on cloud services? Launch a "Connectivity Health Check" to proactively uncover needs.
- Generate Revenue (Weeks 5-8): Present solutions to your top prospects, emphasizing the business impact of uninterrupted connectivity. Leverage your partner’s expertise for technical validation and support during the sales process.
What Could This Look Like for My MSP? A Real-World Example
Consider "TechForward MSP" (name changed), a 15-person London firm. After seeing three major clients suffer significant losses from connectivity failures, they partnered with a specialist provider. The result? Within six months, they added £32,000 in MRR from eight new connectivity contracts, achieved an average sales cycle of just 12 days, and did it all without hiring additional technical staff. Their secret was positioning connectivity not just as a utility, but as essential business continuity insurance.
The conversation that closes these deals often sounds like this: "When your primary internet connection fails—and it's a matter of 'when,' not 'if'—how quickly can your business recover? Our clients typically see losses of £1,000-£2,000 per hour during outages. For less than the cost of a single hour of that downtime, we can ensure you virtually never experience that loss again."
Why is 2025 the Year to Embrace Connectivity Partnerships?
Several market forces are converging:
- Downtime Costs are Skyrocketing: The financial impact of an outage has increased dramatically.
- Cloud Dependency is Absolute: Businesses cannot function without reliable access to their cloud applications and data.
- MSPs Are Evolving: Clients increasingly look to their MSPs for holistic solutions, especially in a cloud-first world.
MSPs who integrate advanced connectivity solutions are positioning themselves as indispensable strategic partners, ready to solve one of their clients' most pressing and costly problems.
What's the Cost of Not Acting?
Every month you delay exploring this opportunity, you're potentially:
- Leaving significant recurring revenue on the table.
- Allowing competitors to gain an edge.
- Missing out on strengthening client relationships and retention.
- Most importantly, leaving your clients vulnerable when they need robust solutions.
Ready to Explore How Connectivity Can Transform Your MSP's Revenue?
The connectivity crisis for businesses is a clear opportunity for proactive MSPs. Adding £10,000+ in MRR without significant technical investment is not just possible; it's happening right now for MSPs who choose the right partner.
If you're ready to turn your clients' connectivity challenges into your MSP's next major revenue stream, let's talk. Click the button below to discover how our MSP partnership program can help you achieve this ASAP
