Event Connectivity and Guest WiFi Power eBay’s Interactive Brand Experience

Overview

• Industry: E-commerce, Brand Experiences, Live Events
• Objective: Deliver high-capacity guest WiFi and reliable connectivity to power eBay’s interactive event, supporting both attendees and production teams.
• Context: The event featured immersive brand activations and social sharing opportunities, requiring stable, high-speed connectivity to keep guests engaged and ensure flawless production execution.
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Challenge

• Limited Venue Infrastructure: The venue lacked sufficient fixed connectivity to handle hundreds of concurrent users and data-heavy activations.
• High Guest Expectations: As a major digital brand, eBay’s experience relied on smooth guest WiFi performance and the ability for attendees to share content online instantly.
• Operational Demands: Production, creative, and digital teams required reliable network access to coordinate event logistics and live media.
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Solution

• Managed Event Network: Designed and deployed a tailored event network with dedicated bandwidth allocation to support guest access and behind-the-scenes operations.
• 5G-Backed Connectivity: Integrated high-speed 5G connectivity to ensure continuous uptime and performance across all event zones.
• Guest WiFi Infrastructure: Implemented secure, scalable WiFi coverage enabling attendees to engage, post, and share content without lag or dropouts.
• Technical Consultancy & Support: Worked closely with eBay’s production partners to ensure the network design aligned with event flow, brand guidelines, and interactive content needs.
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Outcome

• Flawless Guest Experience: Attendees enjoyed seamless WiFi access and uninterrupted interaction with digital content.
• Enhanced Brand Engagement: Reliable connectivity encouraged live social sharing, amplifying eBay’s online event reach.
• Operational Efficiency: Production and technical teams maintained full network stability, ensuring all digital activations performed as intended.
• Trusted Partnership: Demonstrated our ability to deliver secure, high-speed event connectivity for leading global brands.
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Highlights

• Secure, high-capacity guest WiFi across all event areas.
• Dedicated, managed network for production and creative teams.
• 5G-backed connectivity ensuring consistent uptime and high speeds.
• Enhanced guest experience through seamless digital interaction and sharing.