World Premiere Connectivity Powers Nintendo Switch Launch at Hammersmith Apollo

Overview

• Industry: Gaming, Technology, Live Events
• Objective: Deliver a secure, high-bandwidth network solution to support Nintendo’s confidential global console launch, ensuring flawless demo performance and reliable WiFi for media and attendees.
• Context: As one of the most anticipated hardware reveals in gaming, the Nintendo Switch launch required exceptional connectivity, data security, and real-time event support within a high-profile venue environment.
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Challenge

• Strict Confidentiality: The console’s unreleased technology and event content demanded a fully isolated, secure infrastructure compliant with NDA conditions.
• Dual Connectivity Demands: Separate, purpose-built networks were needed — one for internal demo consoles, and another for hundreds of press and guests sharing the launch online.
• Venue Constraints: Hammersmith Apollo’s historic structure presented physical and wireless interference challenges, requiring precise planning and deployment to guarantee full coverage and performance stability.
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Solution

• Dedicated Hardwired Demo Network: Installed a closed, high-speed wired infrastructure to support console demo areas, guaranteeing zero latency and full data isolation from public networks.
• Secure Public & Press WiFi: Designed and deployed a secondary WiFi network with strict bandwidth management and encryption, allowing media and attendees to share live impressions and content online without affecting demo performance.
• NDA-Compliant Operations: Implemented access controls, encrypted data channels, and on-site monitoring to protect sensitive assets throughout setup, testing, and the live event.
• On-Site Technical Support: Provided real-time engineering oversight throughout the event to ensure performance stability and rapid resolution of any connectivity issues.
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Outcome

• Flawless Console Demonstrations: Zero connectivity issues reported across multiple demo stations, ensuring an uninterrupted showcase of Nintendo’s new technology.
• Seamless Press Coverage: Reliable WiFi allowed journalists and influencers to share live updates, significantly amplifying global launch reach.
• Trusted Partnership: Full compliance with Nintendo’s confidentiality protocols reinforced trust and set a benchmark for secure, high-profile tech event delivery.
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Highlights

• Secure, NDA-compliant deployment for a confidential global product launch.
• Dual-network design: hardwired demo infrastructure and public WiFi for press.
• Flawless connectivity throughout the live event with on-site engineering support.
• Enhanced media coverage and audience engagement via reliable WiFi performance.