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Reserved UK Flagship Store Launch

Thousands of fashion buyers, press, and digital influencers decamped to Oxford Circus to watch the launch of Reserved’s UK flagship launch.

Kate Moss drew the fashion industry and her fans to its debut store on London’s Oxford Street, where 120 million shoppers pass by each year.

With a huge press turn-out, Reserved needed to ensure the media could get their photos, videos and articles online as fast as possible. With same-day delivery, we built a store-wide high-speed press WiFi network, as well as providing connectivity to the VIP lounge and terrace.

Deliverable

Rapid delivery
Brand integration
Discrete installation

Client
Reserved
location / venue
Oxford Street, London
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