Esquire’s Townhouse with Dior 2018-05-11T14:18:34+00:00

Project Description

Esquire’s Townhouse with Dior

Esquire, the luxury men’s magazine brand, returned to the Esquire Townhouse, with Dior as the headline sponsor for the second consecutive year.

We provided venue-wide connectivity and event wifi for Esquire’s Townhouse 5-day event at Carlton House Terrace, a VIP pop-up members’ club.
Taking place from 12-15 October 2017, the four-day luxury brand experience took over London’s 10-11 Carlton Terrace with a curation of live talks, interviews and masterclasses showcasing the very best in the world of style, sport, TV, technology, travel, food and film.
Activity included a talk with Russell Brand, an audience with Sir Geoff Hurst, an evening with Steven Knight and Cillian Murphy, an interview with Paul Smith, a ‘What I’ve Learned’ session with Mark Cavendish and a ‘My Life in Books’ talk with Alan Hollinghurst.
It’s was an experimental space bringing neuroscience, art, and technology together to deliver an inspired and personalised shopping experience.
For just 48 hours, a select number of guests were invited to attend the personalised shopping event.
We not only deployed the connectivity which underpinned the whole experience but provided in-depth technical consultancy to help bring all the disparate technology vendors together.
DELIVERABLES

High profile brand
VIP & celebrity guests
Complex venue WiFi deployment

CATEGORIES

Large Brand Activation
Complex Venue WiFi
VIP Guests

CLIENT

Esquire / Dior

LOCATION / VENUE

Carlton House Terrace |  London

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